Dream Energy, action!
Brand identity renewal of “I-Pass” by CheongKwanJang, a healthcare brand especially targeting for teenagers. action seoul has set the brand mission of “I-Pass” as “Teen’s dream energy” on developing new brand identity. A symbol representing “dreaming teenagers for greater dream” is created as a brand storyteller for communication.
KGC 'i Pass' Brand Renewal
Client: KGC (Korea Ginseng Corporation)
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action seoul
Creative Direction : Jangsub Lee
Market Research : Hyojung Lee
Art Direction & Design : Minah Hong
Lead Design : Hyeongyeong Kim
Deisgn Research : Deokwoo Kim, Koojong Kang
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KGC Design Division
Moon Young Park, Youn Soo Kimⓒ action seoul
